A creative entrepreneur with over 25 years of experience. He is also a music producer and AI specialist, founding Supermax Media, a company focused on creative AI projects. He worked in online advertising, creating visuals and campaigns for companies like Microsoft, Orange, Vodafone, and HP. He founded Loud Volume, a music label that offers an easy and free music solution for content creators, both as a partner and a producer. He currently leads the creative AI team for a stealth startup from San Francisco, exploring new ideas for AI content creation. Max is also heading the creative partnerships at Leonardo AI and is an active creative partner at Runway, Pika Labs, Udio, Suno AI, Magnific AI, and Luma AI. From 2012, he traveled worldwide for eight years as a digital nomad. Max is active on social media and studies the impact of AI on online content creation and is a consultant with numerous AI companies.